Insights & Ideas

Thoughts on UX design, strategy, and creating better digital experiences.

Person using a tablet at a computer workstation, viewing a monitor with a website open.
By Emily Armbruster April 20, 2026
Discover 5 UX psychology principles that influence user behavior, increase clicks, and improve conversions through smarter, more intentional design.
Desktop computer with two overlapping browser windows open on a white desk
By Emily Armbruster April 12, 2026
A real UX audit breakdown showing what’s wrong with this website, key usability issues, and how better design can improve conversions.
Website homepage with “Nice to meet you, I’m Emily” text and a smiling woman beside it
By Emily Armbruster April 6, 2026
Learn what every UI/UX portfolio needs to stand out in 2026, from strong case studies to storytelling, visuals, and real-world problem solving.
Stitch website editor showing a skincare landing page with a woman’s face and “Glow Confidently” headline
By Emily Armbruster March 30, 2026
Google just launched Stitch, an AI design tool. Is it a threat to UI/UX designers or a powerful tool to use? Here’s my honest take.
Emily Armbruster smiling at a laptop in a bright office, with a bicycle in the background.
By Emily Armbruster March 22, 2026
My journey into UI/UX design, lessons learned, and what I’d do differently to build a stronger, more strategic career from the start.